Function: Instead of the impossible task of outlawing chewing gum at a UNESCO World Heritage Site, make its disposal convenient.
Design: Simple and usable, but I wouldn't want my fingers to touch the sides of the opening.
Benefits:
No gum buried in between archaic pillars of stone.
Placement: Almost camouflaged, it is hung next to a cigarette disposal on a wall along a walkway from the toilets and ticket booth to the parking lot.
See that sticker at the top of the case? That's my close friend's yoyo company, a competitor of mine. Very random.
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