19 April 2011


Hotel AC Milan, Italy

"I am sorry, I can-not help you with connect-ing your callr."
"No, thee managerr is not herre."
"It ees not my problem that yourr call can-not be connected."
(hangs up)

(A receptionist, upon our check-in, speak to a guest by phone)


Bath, England

Back to basics - trading only.

01 April 2011

Function as Service


Function: Obvious.

Design: Universal language of imagery.

Benefit: Friendly reminder.

Placement: In the middle of bustling London.